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Marketing Malpractice: The Cause and the CureMarketing executives focus too much on ever-narrower demographic segments and ever-more-trivial product extensions. They should find out, instead, what jobs consumers need to get done. Those jobs will point the way to purposeful products—and genuine innovation. 2005-11-30 9:00pm Harvard Business Review 6,000 words Rated 2023-3-17 4:47pm - alexandradancing
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