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Why Good Ideas Die Quietly and Bad Ideas Go Viral

A new book, “Antimemetics: Why Some Ideas Resist Spreading,” argues that notions get taken up not because of their virtue but because of their catchiness. #Sociology #Technology

2025-5-28 3:00am The New Yorker Gideon Lewis-Kraus 4,000 words

Rated 2025-5-29 8:05am